Wednesday, June 22, 2005

I can hear you now...

I received an effective cold call yesterday and the sales rep went the x-tra mile on price, service and style. I gave him a copy of Seth Godin's new book All Marketers Are Liars after he asked about the book I had in my hand.
He loved the bottled water story on the back of the book and said he planned to visit Seth's blog

props to the company for attracting great talent with real storytelling skill.

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