Wednesday, June 22, 2005

I can hear you now...

I received an effective cold call yesterday and the sales rep went the x-tra mile on price, service and style. I gave him a copy of Seth Godin's new book All Marketers Are Liars after he asked about the book I had in my hand.
He loved the bottled water story on the back of the book and said he planned to visit Seth's blog

props to the company for attracting great talent with real storytelling skill.
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The New Heroes PBS
This T. V. series hosted by Robert Redford on social entrepreneurship looks dynamite. I am reminded of Redford in the movie The Electric Horseman with a theme song--"now my heroes have always been cowboys..."

Click on the title to see details and great content on changing the world
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